Use This Outside-the-box Marketing Idea To Get Outside-the-park Results

The Power of Marketing Ice-breakers

Suppose you are having a social gathering in your home, but people are not talking much. There’s an awkward silence. What do you do?

You might use an ice-breaker. For example, you could tell an interesting, engaging, or humorous story, then ask questions about the story to get people talking. Once people open up and the conversation gets going, you could move on to other topics.

Did you know that you can also use ice-breakers in your marketing? With a marketing ice-breaker, you find something interesting, surprising, or delightful to talk about that makes people want to pay attention to your advertising. It gets the conversation started.