I’ve worked for more than a decade with plumbing and HVAC businesses, and I can tell you the most important marketing lesson I’ve learned in four words:
“Start with your trucks.”
Big whoop-ti-doo, right?
(Right now, you might be thinking: “If that’s the whole point of this report, I’m sure glad it’s free!”)
But there are some strategic reasons why I say this. Let me explain.
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