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testing

A Strategic Marketing Plan for People Who Don’t Have Time for One

by Geoff on March 29, 2010

Okay, we’ve all heard the cliché, “If you fail to plan you’re planning to fail.” Of course, there’s a lot of truth there; that’s why it’s used so often that it has become a cliché.

But let’s get real. Most small business still don’t take time to develop a strategic marketing plan. They’re too busy. They’ll get around to it someday. They don’t want to take time away from taking care of customers. Or they don’t know where to start.

So what do you do if you just can’t find the time to develop a strategic marketing plan? Or if you don’t have time follow through on the plan you’ve got? Read more…

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7 Ways to Keep from Going Crazy Over Your Marketing

by Geoff on October 20, 2009

Woody Allen tells a story about a man who tells his psychiatrist, “My uncle thinks he’s a chicken.” The psychiatrist says, “Well, bring him in, we’ll try to help him.” The man replies, “Oh, I can’t do that.” “Why not?” “Because we need the eggs!”

I think that describes the way a lot of businesses feel about marketing. It can be a real pain in the posterior to try to figure marketing out, but you need the eggs!

Maybe this helps to explain why so many businesses end up doing so many crazy things when it comes to marketing. Read more…

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