Posts tagged as:
In the last two posts, I’ve talked about one of the simplest and most versatile of marketing tools: the tag line or catch phrase.
Why is this tool so powerful? Because it can capture the essence of your marketing message in a small, condensed package that can be spread far and wide. Read more…
{ Comments on this entry are closed }
In last week’s post, I talked about how important a slogan or catch-phrase can be to promoting your business, even if—check that, especially if— your business is very small.
A well-worded catch-phrase can help people to remember you and remember why they want to do business with you. It gets your selling message down to a single, memorable phrase that can be etched on people’s minds. But of course, not any phrase will do. Read more…
{ Comments on this entry are closed }
Ah, the lowly catch-phrase. So misunderstood. So under-appreciated. So often accused of being “merely cute and clever” when in fact it has the power to encapsulate your marketing message in a brief phrase that can be broadcast far and wide and easily remembered.
The catch-phrase is the unsung hero of marketing.
There’s a reason why most advertising campaigns you see feature a catch-phrase or tag line: when these simple phrases are done right, they work! They help engrave a key selling thought in customers’ minds. Read more…
{ Comments on this entry are closed }
“Yes, Virginia, there is a Santa Claus for small businesses, and it’s called ‘the catch-phrase.’”
I think most businesses don’t realize just how valuable a good catch-phrase can be.
There’s a reason why big companies sometimes spend hundreds of thousands of dollars to come up with just the right catch-phrase. And there’s a reason why some phrases have been around for years or even decades. Catch-phrases work! A good one can help any business catch more customers.
When you can get your whole selling message boiled down to one, short, very memorable phrase, and then etch that phrase in the minds of your target audience, you’re doing something powerful that will support and strengthen all your marketing efforts. Read more…
{ Comments on this entry are closed }
