by Geoff on December 8, 2009
I wish I had a dollar for every time I’ve heard a business owner say something like, “We don’t care about branding and brand image and all that stuff, we just want to sell products.”
Well, actually I do have a dollar. Because some of these people eventually hired me to create branding programs for them and they were so glad they did.
But I understand the thinking—I really do. When many small business owners think about branding, they are thinking of something that, to their mind, is expensive, impractical, unnecessary, and wasteful.
In other words, to them,
branding suffers from a poor brand image
! Read more…
by Geoff on December 1, 2009
We’ve had a warm November here in New Hampshire. The golfers are still out! So we haven’t seen any snowballs yet.
But I want to tell you about a different kind of snowball—the kind that will create a kind of “awareness momentum” that builds and builds and helps build your business. Read more…
by Geoff on November 16, 2009
When small businesses think about branding, they often make the Goldilocks mistake.
First, they think that branding is too big for them, that it’s only for big companies with buckets of money to spend. That’s hogwash!
Or they think too small: they think that if they just have a nice logo, they have a brand. That’s also hogwash!
(I don’t mean to insult anyone. Actually hogwash is really important–when you want clean hogs!) Read more…
by Geoff on November 3, 2009
Using “Goosebumps” to Goose Your Marketing
Do you know what business you are in? Really?
Someone once asked Alfred Hitchcock, What business are you in? He didn’t say I’m in the business of making movies. He said, “I’m in the goosebumps business.” Read more…
