One of the best marketing lessons I’ve received came from a salesperson in a luggage store. Here’s the story.
Years ago, when I lived in New York City, I happened to be doing a lot of traveling and needed new luggage. I visited several stores, then walked into a luggage store on 5th Avenue. A man greeted me and asked, “Do you have any questions or would you just like to look on your own?”
It was a simple question, but a good one. Usually, salespeople either hover over you when you don’t need them, or they aren’t around when you do need them. This guy resolved that little dilemma with a simple question.
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