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Using “Goosebumps” to Goose Your Marketing
Do you know what business you are in? Really?
Someone once asked Alfred Hitchcock, What business are you in? He didn’t say I’m in the business of making movies. He said, “I’m in the goosebumps business.” Read more…
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The other day I saw a bumper sticker I really liked. It read:
What a huge idea this is for anyone involved in marketing!
So many businesses get burned because they get desperate for sales, or get in a hurry, and unquestioningly grab the first marketing idea that comes along. They don’t challenge their own thinking. They don’t question their own assumptions. They just run with it.
That’s usually a big mistake.
I hate to break this to you but just because a thought flies into your mind, that doesn’t necessarily mean it’s a great thought! Read more…
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