“Don’t talk to me about branding!” said the small business owner on the phone.
“I don’t need any of that, it’s a waste of money. I just want more sales.”
I understood why he felt this way. But he was dead wrong.
There’s a reason why 80% of purchases in America are brand name purchases. And there’s a reason why big companies calculate that 50% of the value of their companies comes directly from their brand. Read more…
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