When small businesses think about branding, they often make the Goldilocks mistake.
First, they think that branding is too big for them, that it’s only for big companies with buckets of money to spend. That’s hogwash!
Or they think too small: they think that if they just have a nice logo, they have a brand. That’s also hogwash!
(I don’t mean to insult anyone. Actually hogwash is really important–when you want clean hogs!) Read more…
