headline

Last week I wrote about how important headlines are and how to write a headline that turns more heads.

This week, to further inspire you, I’m going to share five of my favorite headlines and talk about why they are so good. Read more…

Give Your Ads the “Shock” Treatment

by Geoff on June 9, 2009

True story. I’m cruising through the grocery store, racing to the 10-items-or-less lane, when a sign above a pile of red grapes stops me in my tracks. It reads:

“Watch out for black widow spiders that may be in the grapes.”

Now I have to admit: at least this line got my attention. Read more…