Woody Allen tells a story about a man who tells his psychiatrist, “My uncle thinks he’s a chicken.” The psychiatrist says, “Well, bring him in, we’ll try to help him.” The man replies, “Oh, I can’t do that.” “Why not?” “Because we need the eggs!”
I think that describes the way a lot of businesses feel about marketing. It can be a real pain in the posterior to try to figure marketing out, but you need the eggs!
Maybe this helps to explain why so many businesses end up doing so many crazy things when it comes to marketing. Read more…
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