When James Carville was running Bill Clinton’s campaign for president in 1992, he kept his staff sharply focused on what he felt was the big issue with the slogan, “It’s the economy, stupid!”
If we applied that same idea to marketing, we might say, “It’s the offer, stupid!” The offer you make—and the way you make it—is one of the key factors determining the success or failure of your marketing. Read more…
{ Comments on this entry are closed }
