Posts tagged as:

customer

Give Your Ads the “Shock” Treatment

by Geoff on June 9, 2009

True story. I’m cruising through the grocery store, racing to the 10-items-or-less lane, when a sign above a pile of red grapes stops me in my tracks. It reads:

“Watch out for black widow spiders that may be in the grapes.”

Now I have to admit: at least this line got my attention. Read more…

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To Get More Customers…Get the Customer in Your Gut

by Geoff on June 8, 2009

I was talking with a marketing executive at Intuit, the maker of Quicken, QuickBooks and TurboTax, and I asked her, “If you could change one thing about your marketing team, what would you change?” Read more…

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Get More Prospects to Say, “Maybe”

by Geoff on June 8, 2009

Looking for more sales? You might start by looking in the wastebasket.

That was the case with a popular cruise line. They had created a beautiful, expensive, elaborate cruise kit brochure and offered it free in their magazine ads. Thousands of people requested the brochure and Read more…

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Kick Your Own Assumptions

by Geoff on June 7, 2009

The other day I saw a bumper sticker I really liked. It read:

Don’t Believe Everything You Think

What a huge idea this is for anyone involved in marketing!

So many businesses get burned because they get desperate for sales, or get in a hurry, and unquestioningly grab the first marketing idea that comes along. They don’t challenge their own thinking. They don’t question their own assumptions. They just run with it.

That’s usually a big mistake.

I hate to break this to you but just because a thought flies into your mind, that doesn’t necessarily mean it’s a great thought! Read more…

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Getting an Education in Intuition

by GeoffJune 5, 2009

We all know about the kind of education that tuition provides.
But if you’re looking for better ways to market your product or service, you also need the kind of education that intuition provides.
Fortunately, educating yourself for intuition doesn’t have to cost a penny. In fact, you already have intuition. The only [...]

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Turn Prospects into an Advisory Board…Then Turn Them into Customers

by GeoffJune 4, 2009

Here’s a good idea that could help you build stronger relationships with prospects: turn your best prospects into an advisory board and consistently ask for their advice.
This idea is especially effective if you’re selling a service or marketing in a business-to-business environment.
Here’s how it works. You send your key prospects an official-looking, [...]

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Become an Expert by Association: The Key to Getting Free Advertising

by GeoffJune 3, 2009

“Know a little about everything and a lot about one thing,” said Thoreau. That’s not bad advice. It’s also not a bad marketing strategy.
In fact, this strategy can help you get free advertising for your business.
Here’s how. Pick one area of your business that particularly interests you or that you are [...]

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