Posts tagged as:

branding

Headline Hall of Fame: Five of my Favorite Headlines and Why They Are Great

by Geoff on March 22, 2010

Last week I wrote about how important headlines are and how to write a headline that turns more heads.

This week, to further inspire you, I’m going to share five of my favorite headlines and talk about why they are so good. Read more…

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Make Customers an Offer They Can’t Refuse

by Geoff on March 16, 2010

When James Carville was running Bill Clinton’s campaign for president in 1992, he kept his staff sharply focused on what he felt was the big issue with the slogan, “It’s the economy, stupid!”

If we applied that same idea to marketing, we might say, “It’s the offer, stupid!” The offer you make—and the way you make it—is one of the key factors determining the success or failure of your marketing. Read more…

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Using Consistency and Persistence to Build Your Brand

by Geoff on March 8, 2010

A guy goes to a psychiatrist and says, “I keep having two dreams. One night I dream I’m a teepee. The next night I dream I’m a wigwam.” The psychiatrist says, “I know what your problem is. You’re two tents.”

Okay, it’s a corny joke. But now you’ll remember this point. Read more…

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Using a Key Visual Image to Make Your Brand More Visible, Part 1

by Geoff on February 15, 2010

Have you thought about what a key visual image or symbol can do for your brand? Consider:

A three-year old in a backseat sees an image of golden arches up ahead. She has an immediate vision of a happy meal with a toy inside, and starts begging to go to McDonalds. Read more…

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How to Make Your Catch Phrase More Catchy (and more effective), Part 3

by GeoffFebruary 1, 2010

In the last two posts, I’ve talked about one of the simplest and most versatile of marketing tools: the tag line or catch phrase.
Why is this tool so powerful? Because it can capture the essence of your marketing message in a small, condensed package that can be spread far and wide.

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How to Make Your Catch-phrase More Catchy (and more effective): Part 2

by GeoffJanuary 26, 2010

In last week’s post, I talked about how important a slogan or catch-phrase can be to promoting your business, even if—check that, especially if— your business is very small.
A well-worded catch-phrase can help people to remember you and remember why they want to do business with you. It gets your selling message down to [...]

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How to Make Your Catch-phrase More Catchy (and more effective): Part 1

by GeoffJanuary 11, 2010

Ah, the lowly catch-phrase. So misunderstood. So under-appreciated. So often accused of being “merely cute and clever” when in fact it has the power to encapsulate your marketing message in a brief phrase that can be broadcast far and wide and easily remembered.
The catch-phrase is the unsung hero of marketing.
There’s a reason [...]

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Catch More Customers with a Simple Catch-phrase

by GeoffDecember 15, 2009

“Yes, Virginia, there is a Santa Claus for small businesses, and it’s called ‘the catch-phrase.’”
I think most businesses don’t realize just how valuable a good catch-phrase can be.
There’s a reason why big companies sometimes spend hundreds of thousands of dollars to come up with just the right catch-phrase. And there’s a reason why some [...]

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Why Branding Matters—and Two Big Reasons Why It Often Doesn’t Work

by GeoffDecember 8, 2009

I wish I had a dollar for every time I’ve heard a business owner say something like, “We don’t care about branding and brand image and all that stuff, we just want to sell products.”
Well, actually I do have a dollar. Because some of these people eventually hired me to create branding programs for [...]

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The Snowball Effect: 8 Ways That a Simple Branding Idea Can Help Build Your Business

by GeoffDecember 1, 2009

We’ve had a warm November here in New Hampshire. The golfers are still out! So we haven’t seen any snowballs yet.
But I want to tell you about a different kind of snowball—the kind that will create a kind of “awareness momentum” that builds and builds and helps build your business.

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