I was talking with a marketing executive at Intuit, the maker of Quicken, QuickBooks and TurboTax, and I asked her, “If you could change one thing about your marketing team, what would you change?” Read more…
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Better Thinking Means Better Marketing. Based on Geoffery Moore’s popular Think Like a Customer To Market Like a Genius seminar, this insightful and entertaining book provides dozens of examples and ideas for sharpening your thinking process to make your marketing and advertising more effective.