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When you have very little to spend on marketing, how can you make sure that the advertising you do will get a lot of attention?
Here’s an idea I first came across on the roads of New Mexico in the 1960s, when I was a young boy in the backseat of our family car. Read more…
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Last week I wrote about how important headlines are and how to write a headline that turns more heads.
This week, to further inspire you, I’m going to share five of my favorite headlines and talk about why they are so good. Read more…
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When James Carville was running Bill Clinton’s campaign for president in 1992, he kept his staff sharply focused on what he felt was the big issue with the slogan, “It’s the economy, stupid!”
If we applied that same idea to marketing, we might say, “It’s the offer, stupid!” The offer you make—and the way you make it—is one of the key factors determining the success or failure of your marketing. Read more…
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A guy goes to a psychiatrist and says, “I keep having two dreams. One night I dream I’m a teepee. The next night I dream I’m a wigwam.” The psychiatrist says, “I know what your problem is. You’re two tents.”
Okay, it’s a corny joke. But now you’ll remember this point. Read more…
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