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ad campaign

Using a Key Visual Image to Make Your Brand More Visible, Part 1

by Geoff on February 15, 2010

Have you thought about what a key visual image or symbol can do for your brand? Consider:

A three-year old in a backseat sees an image of golden arches up ahead. She has an immediate vision of a happy meal with a toy inside, and starts begging to go to McDonalds. Read more…

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Give Your Ads the “Shock” Treatment

by Geoff on June 9, 2009

True story. I’m cruising through the grocery store, racing to the 10-items-or-less lane, when a sign above a pile of red grapes stops me in my tracks. It reads:

“Watch out for black widow spiders that may be in the grapes.”

Now I have to admit: at least this line got my attention. Read more…

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