Success Stories

For over 20 years, Geoffery Moore Marketing has been helping all kinds of businesses to make their best marketing move and reap the benefits. Here are just a few of their stories.

Heritage wanted to build a brand that would position them in consumers’ minds as the leader, the first name to turn to for any plumbing, heating or cooling need. GMM conceived and created the “Honey, just call Heritage” campaign including truck design, yellow page ads, print ads, leave-behind materials, direct mail, Web site, blog, and more. In the 5 years it has been running this campaign, Heritage has doubled in size.

Hodess Building Company felt it was missing out on bids for new projects because it wasn’t as well known as its much larger competitors. So, to make Hodess more “famous” among decision-makers, GMM helped Hodess write a book on how to choose a building contractor. The idea was to send this book to all of Hodess’ key prospects. But before writing the book, GMM created a mailing which invited all of Hodess’ key prospects to be interviewed for the book. This stirred up a lot of attention, resulting in dozens of lengthy phone interviews with key prospects and millions in new projects.

GMM completely rewrote all of Encircle’s direct mail packages and broadcast faxes. The result: without changing much of anything else, Encircle’s business increased 58% the first year, and 100% the second year!

To promote the sale of luxury condominiums, GMM created a series of full-page ads which ran in The New York Times Magazine and consistently pulled 200-300 phone calls per ad, leading to the complete sell out of all condos months ahead of schedule, despite a stock market slowdown. (Their previous ad had only generated 3-5 phone calls per ad insertion.)

For MHT’s Business Banking Division, Geoffery Moore created a series of unique mailings featuring excerpts from the best-selling business books of the day—sent to a list of CEOs. These mailings led to almost 200 face-to-face meetings with CEOs, generating millions in new business.

Geoffery created a print ad/direct mail campaign featuring humorous “New Yorker” style cartoons for ChemLawn PestFree. The campaign increased their business by 25% in one year and it also won the coveted John Caples Award, which is based on results.

Geoffery headed up the $10 million launch of TRW Credentials, a new credit reporting service, with direct mail to every home in the state of California, plus print ads and TV ads. This was the largest successful launch of a new product in direct marketing history at that time, and was rolled out successfully nationwide.

Emergency Medicine Physicians (EMP) wanted to recruit the best ER physicians to staff the emergency departments that they manage around the country. GMM conceived and created a series of highly engaging ads and postcards, and also created a series of brief recorded interviews with the CEO of EMP. Potential recruits could listen to these interviews by calling the 800 number or they could read them or listen to them online. Hundreds of ER doctors responded to these ads, helping EMP meet their recruitment goals, while strengthening EMP’s reputation.

Geoffery created a mailing program to over 500,000 prospects that generated more than 7,000 visitors to Subaru showrooms and contributed to over 4500 sales of new Subarus. This mailing was credited with helping to generate over $60 million in new car sales.

Dale Carnegie Institute had a problem. Sign-ups were declining for their executive development seminars. Executives who were interviewed said they felt that the Dale Carnegie institute was behind the times—and this negative brand image was actually hurting results. GMM developed new ads depicting executives facing difficult, real-world situations, to show that Carnegie understands the tough challenges of today’s business world. This series of ads changed Carnegie’s image and was ten times as effective as the previous ad campaign.

GMM created a series of ads and oversized postcards to help American Classic capture the attention of high school and college music teachers. The campaign created a unique, fun image that helped American Classic stand out, while portraying a warm, friendly brand image. The ads and postcards were so popular that they were often posted on high school bulletin boards, giving American Classic extra visibility for free.