Speeches

Geoffery Moore Speaks on the Most
Important (and Most Overlooked) Principle
For Making Marketing Work

Geoffery Moore Marketing
It happens every day, all around the world. One person looks at another (perhaps a teacher, boss, parent, or spouse) and thinks, “He (or she) just doesn’t get it!” And they usually mean, “He doesn’t get me. He doesn’t understand my point of view.”

Geoffery Moore believes that this experience is a key to understanding why so much marketing and advertising doesn’t work very well. “When marketing fails,” says Geoffery, “It can often be traced to a failure to ‘get’ the customer’s point of view—a failure to think like a customer.”

To address this problem for small businesses, Geoffery developed a series of speeches and seminars entitled, Think Like a Customer To Market Like a Genius. He has given these presentations from Los Angeles to Montreal, and from Boston to Silicon Valley.

An Enthusiastic Response

Over 80% of attendees rate Geoffery’s presentation as “Excellent.” People say they love it because it is both practical and entertaining, both down-to-earth and inspiring. They say they come away with some big ideas as well as everyday applications.

In his presentation, Geoffery illustrates his Think Like a Customer approach with real-life business stories. He discusses ways that any business can use this approach to…

Target the best marketing move to make
Get more impact and results from marketing and advertising
Find and attract more new customers
Get more business from existing customers and keep them longer
Trigger more referrals and word-of-mouth
Turn marketing “near misses” into “direct hits” and “home runs”
Build a brand on a budget

Because Geoffery’s presentations focus on the universal need to communicate more effectively, almost anyone will find them helpful and enjoyable. But people who have an interest in promoting a product, a service, or a profession will especially benefit.

To inquire about having Geoffery Moore speak to your business, organization, or association, send an e-mail or call 1-603-353-4700. We’ll send you an information packet.

Business Leaders Talk About Geoffery Moore’s Presentations

“Geoffery Moore’s suggestion to ‘think like a customer’ gets right down to the essence of what I need to know when building a promotional campaign. As I left the room (and for the next three days), the committee in my head was ‘convening’ and applying all sorts of ideas that Geoffery had either generated or planted a seed. Now, these seeds are germinating into four or five totally new approaches to reach my key market.”

–Rick Harmon, President, The Suburban Group, California

“Geoffery’s presentation, packed with stories and examples, was easy to relate to and motivated me to commit to a closer relationship with our 15,000 customers. And the way Geoffery made himself available at the breaks, stopping to communicate with members of the audience one-on-one showed that he practiced what he preached — a refreshing change from the speakers who disappear after their presentation.”

–Glen Davidson, Marketing Director, ATG Technologies, Florida

“The total experience of the workshop was dramatic in its implications for our business, but the material and the manner of its presentation by Geoffery Moore was particularly profound. His insight as to the importance of ‘thinking like a customer’ and the passionate sincerity which he brought to the presentation on marketing and advertising made him a very credible and congruent resource.”

–Rick Dillard, President, American Classic Music Festivals, Texas

“We cannot begin to describe the impact Geoffery’s concepts had on our marketing minds. We have been so ‘intoxicated’ with his thoughts on this subject that we have been sharing his ideas with our clients. Geoffery Moore’s quick, thoughtful insights into our markets gave us a wake-up call to realize what has been missing in our marketing communications.”

–Hamid Saeed, President & CEO, Giorgenti, Inc., New York