Take Your Website from “Wallflower” to “Wow!”
SPECIAL OFFER: Get Your Home Page Text Rewritten to be More Captivating, Compelling and Convincing–for as Little as $250
I see it all the time: websites that have a lot to say, but say it in such a lukewarm way that most people won’t stop, read, or be sold.
Or websites that bury their greatest benefits where readers never find them.
Websites like this are “wallflowers.” They are at the dance–but nobody’s dancing with them!
If you use advertising to drive people to your website, and your site isn’t “wowing” them, those ad dollars–and the leads they generate–are being wasted.
So right now, your best marketing move may be to have me rewrite the text of your home page. In most cases I can do this for just $250. (Highly complicated or technical websites may cost more.)
The home page is usually the most critical. It’s where the sale starts. But if you like what I do with your home page, we can then talk about strengthening the rest of your site.
Make Your Home Page Pop, Stop ‘em, and Get ‘em to Shop
Here’s how I’ll approach this:
POP. Headlines are critical. People read the headline and then decide if they’ll read on. You’ve only got 3-5 seconds to capture their interest. So I’ll develop a strong headline that will POP and pull people in.
STOP. People on the web casually flip through web pages like a person flipping through magazine pages. The challenge is to get them to STOP, to truly pay attention, to become engaged.
To do this, I’ll build in strong subheads, short paragraphs, and surprising statements designed to STOP readers, raise their eyebrows and get them thinking, “What’s this? I need to know about this!”
SHOP. My former boss, David Ogilvy, said, “It’s not creative unless it sells.” And he’s right. Bottom line is, your website must sell.
Most websites I see bury the benefits. I’ll make sure your benefits are front and center where they can’t be missed–and presented in a memorable way that gets people nodding their heads. I’ll use words to paint a picture of how great the customer’s life will be with your product or service. I’ll make sure your home page sells!
I can help you take your website from “wallflower” to “wow!” And that can help you get more visitors, more click-throughs, and more customers.
If you’d like to have me start by rewriting your home page, just give me a call at 6o3-353-4700 and let’s talk about it.
