Services
We take great pride in doing marketing right. But there’s something even more important: doing the right marketing.
Our aim is to create marketing that takes you where you want to go as cost-effectively as possible. To that end, we offer the following services.
Before you print that brochure, send out that mailing or run that ad—run it by us. We’ll give you a quick, written critique, pointing out strengths and weaknesses, plus tips for tweaking it to make it even more effective.
Getting a Second Opinion is a smart idea. For a company selling greenhouses, we simply rewrote the headline for their lead-generating ad, and responses jumped 45%.
If you’re a very small business with a small budget, we’ve designed a turn-key program to jumpstart your sales and marketing–starting as low as $250 per month. It includes:
* Analysis of your business to determine the best marketing move you can make, and a simple workable strategic plan.
* Developing a brand and message that sets you apart.
* Identifying low-cost and no-cost media and methods you can use to start generating more leads and sales right away.
* Executing all elements of the program.
* Ongoing advice and support.
For more information, give us a call or email.
From business cards to brochures to billboards, we can create any advertising materials you need. We think like a customer, to keep your marketing on target. And we think outside the box to create advertising that generates outsized results, including:
- Print Ads & Yellow Page Ads.
- Direct Mail.
- Websites, Internet Marketing, Email Marketing.
- Radio & TV
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Alternative Marketing. Also called Guerilla Marketing, these low-cost/high-impact alternatives include:
– Turning your business card into a mini-brochure
– Press releases and other free PR
– Creative use of classified ads
– Offering free seminars
– Posters & Billboards
– Articles, booklets and books
– Co-op advertising with other businesses
– Event advertising
– And more!
We can create a powerful brand for your business that will put you in the customers’ comfort zone; trigger more word-of-mouth and referrals; give you an edge on your competition; and it even increase the value of your business while, ultimately, decreasing the cost of getting a sale.
Based on where you want to go as a business, we’ll develop and implement a step-by-step marketing plan for taking you there.
- We believe “if it ain’t broke, don’t fix it.” Some marketers start out wanting to change everything you’re doing. We’ll first identify what you’re doing that is already working. Then we’ll look at how to tweak that and make it work even better.
- We believe, “It ain’t creative unless it sells.” Some get so caught up in being clever, they forget that the advertising has to sell. Our work is always focused on selling more products or services.
- We believe nothing is more powerful than the right idea. Cheap, quick ad gimmicks rarely work. We develop advertising driven by a solid idea that hits the sweet spot in customers’ minds.
- We believe that marketing should be held accountable. We’ll help you track results and make sure the marketing is working; and over time we’ll fine-tune the marketing to make it work even harder.
