Services

This is a critical question, and it’s at the heart of everything we do at Geoffery Moore Marketing.

We take a lot of pride in doing marketing right. And that’s important.
But there’s something even more important: doing the right marketing.

Our aim is to help you get the most impact and greatest ROI for your marketing dollars. To that end, we offer the following services.

Before you print that brochure, send out that mailing or run that ad—run it by us. We’ll give you a quick, written critique, pointing out strengths and weaknesses, plus tips for tweaking it to make it even more effective.

Getting a Second Opinion is a smart idea. For a company selling greenhouses, we simply rewrote the headline for their lead-generating ad, and responses jumped 45%.

There’s a reason why 80% of purchases in America are brand name purchases: branding works! But it’s got to be done right.

We can create a powerful brand that will fit your business and get all of your marketing working together in synergy—a brand that will make you more “famous” for the right reasons and among the right people.

A strong, recognized brand makes a stronger first impression; it puts you in the customers’ comfort zone; it triggers more word-of-mouth and referrals; and it gives you an edge on your competition.

In fact, having a known brand actually increases the value of your business while, ultimately, decreasing the cost of getting a sale (since more people will choose you because they know your brand).

Imagine having your whole year laid out with a clear plan and marketing materials for each month on the shelf, ready to go. We can make that happen.

• We’ll start by developing a workable, strategic marketing plan, including a 12-month calendar with deliverables, deadlines, and costs.
• Based on where you want to go as a business, we’ll create the marketing materials that will take you there.
• We can interface with media suppliers, printers, mailers, etc., to provide turn-key marketing so you can stay focused on your job.
• We can help monitor results and use what is learned from these efforts to fine-tune and strengthen your marketing for even greater results—to make sure you actually get where you want to go!

From business cards to brochures to billboards, we can create any advertising or marketing materials you need. We think like a customer, to keep your marketing on target. And we think outside the box to create advertising that generates outsized results, including:

• Print Ads & Yellow Page Ads. Many ads are cute and clever, but they don’t sell. Others have a good message but they are boring. We use creativity in the service of persuasion. Like a good salesman with a great personality, our ads are designed to create interesting, believable, compelling conversations with readers—leading to a sale!
• Direct Mail. We create direct mail that generates greater results because it talks to people one-on-one in very convincing ways—and because it makes compelling, hard-to-resist offers.
• Websites & Web Marketing. Whether you need a website, blog, email marketing, online ads, or online PR, here’s the key: great content—content that actually captures attention, stirs up interest and creates a buzz! We create content that gets visitors to not only return again and again, but also to pass on your content to others. We make sure your content has the right key words. But we also make sure it has the keys that unlock the reader’s interest!
• Truck & Vehicle Advertising. If you’re in a service business without a store location, the most cost-effective advertising you can do may be the advertising on your vehicles. We can help you turn your vehicles into an eye-popping advertising campaign that will get you noticed by more and more people all over town, every day, all year long.
• Alternative Marketing. Also called Guerilla Marketing, these low-cost/high-impact alternatives include:
  – Turning your business card into a mini-brochure
  – Press releases and other free PR
  – Creative use of classified ads
  – Offering free seminars
  – Grocery store posters
  – Articles, booklets and books (which we can ghost-write for you)
  – Developing co-op advertising with other businesses
  – Event advertising
  – And more!