If you’re a very small business with a very small budget, this idea is pure poetry. And I mean that literally.
But to explain, I need to tell a story.
I was talking with Vermont Yarn Company, a charming store full of knitting and crocheting supplies near the small town of Middlebury, Vermont.
Woody Allen said, “Eighty percent of life is just showing up.” Vermont Yarn’s problem was that they were not showing up. The store is located on a highway, a couple of miles outside of the downtown where most local people do their shopping. As a result, many people didn’t even realize they were there.
