“Let’s give them something to talk about” was a song by Bonnie Raitt in the ‘90s.
Today, it’s a smart marketing strategy for your business. (See
Creating a buzz is about using marketing to trigger conversations. You do that by giving people something to talk about. You start a conversation that relates to your brand but has a high level of built-in customer interest.
You can trigger conversations in a variety of ways—using ads, brochures, emails, website, online marketing, social media, direct mail, and more.
For example, a leading toothpaste maker created an online test that teenage girls could take to test their Irresistibility Quotient (IQ). They got a ton of interest and traffic and launched their new toothpaste with a fraction of the usual marketing budget. They started a conversation girls were interested in.
A company that makes pet caskets and pet memorials created materials discussing issues and questions people have who have aging and ailing pets. They got veterinarians involved in the conversation. This was something people wanted to talk about (though they didn’t want to talk about pet caskets).
This is a different way to think about marketing. You’re not thinking of it as a one-to-one conversation between you and a prospect. You’re thinking about how to talk to a prospect in a way that triggers many conversations between them and others.
It’s a great strategy for small businesses because it can be done on a small budget. In fact, it’s about out-thinking rather than out-spending your competition.
If you have an idea for how to give your target audience something to talk about, I’ll be happy to give you a free second opinion on you idea. Just email it to me.
Or , if you’d like to hear my ideas on how your business might trigger more conversations with prospects and customers, call or email me. The first consultation is free. It’ll be fun too!
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