BYBB

Build Your Business with a Book

Has anyone ever told you that you should write a book?

Even if they haven’t, maybe you’ve thought about it. Maybe you’ve seen other entrepreneurs use a book to take their business to new levels. But there are problems.

First, writing a book takes a lot of time away from running your business. Second, you may not be sure how good a writer you are. And third, you wonder if it would really be good for business or only good for the ego.

At Geoffery Moore Marketing, we have a solution: Our BYBB Program – Build Your Business with a Book. Here are the key elements of this program:

Crystallizing a Concept. We’ll help you develop a winning concept and name for your book that will make people want to read it and will enhance your image.
Capturing Your Voice. We’ll help research and ghost-write it, while retaining the tone of voice which makes it uniquely your own (based on phone interviews with you, which will be taped and transcribed). Or if you want to write it, we’ll help guide, edit and shape it to make it more marketable.
Constructing a Marketing Plan. Most importantly, we’ll build a strategic marketing plan around your book which will give you multiple ways to use the book to generate more leads and sales. And we’ll create all the marketing materials you need to get maximum impact from your book.

Marketing Benefits of the BYBB Program

But will this actually help build your business? The answer is an unqualified Yes! There are multiple ways that your book can be used to take your business to a new level.

Creates Perception of Authority. Getting yourself perceived as an expert or authority can do wonders for your reputation and your business. And the key to getting yourself perceived as an “authority” is right there in the word: “author”. It’s still true that nothing communicates expert like having a book with your name on it. People don’t even have to read your book to start thinking of you in that way.
Building Relationships with Prospects and Customers. Our BYBB program provides multiple ways for you to use your book to stay in front of prospects and customers and build stronger relationships—even while the book is being written.
Writing for an ADD World. When we write books like this we are writing for an audience that is busy, has a lot on their minds, and doesn’t have much time to read. So we make sure the book is very readable, with non-technical language, short digestible chapters, and entertaining stories and examples.
In-office Presence. Once it’s finished, you can send the book to many prospects and contacts, and it will stay in their office like a mini-billboard, reminding them of you. It’s like a Trojan Horse that gets you inside the gates, a stealth marketing tool.
Surrogate Sales Rep. The book can go where your sales reps can’t. And when a prospect spends an hour or two reading your book, they are getting a great impression of you without any sales resistance. Your sales reps would die to be able to spend that kind of quality time with a prospect—but they usually can’t!
Great Pass-along Value. Sending the book to someone who inquires about your business, or handing them out at a meeting is much more impressive than simply handing out a business card or brochure.

One of our clients recently told us that he’ll never go to a meeting without copies of the book we helped him write. Whenever he hands out copies of the book, inevitably there are other people in the organization who end up asking for more copies. And when he sees his book in a prospects office, next to the slim brochures of his competition, he is reminded of what a huge difference this makes.

Tipping Point Factor. If you’re in a close bid situation with one other company, the book can help tip some decisions your way. Many companies will feel better about going with the company who “wrote the book” on their subject.
Great PR Tool. As the author of the book, you’ll be able to get articles published and interviews scheduled—free advertising! And creating a PR plan around the launch of the book is part of our program.
Long Shelf Life. The book is a tool you can use for years to come. And you can even do updated versions of the book, to create fresh news and attention.

Creating a book is not for everyone. But if you think your company could benefit by becoming much more famous within your target audience, it’s a good option to consider.

Give us a call or email and we’ll be happy to talk it over with you for free to explore whether creating a book might be your best marketing move.