“Don’t talk to me about branding! It’s a waste of time and money,” a small business owner told me. Was he right? Is branding only for big corporations with buckets of money to spend on marketing?
Well, I want to kick that bucket right now!
The truth is, branding—when it’s done right—is a cost-effective way for a small business to spread its reputation further and faster. And what business wouldn’t benefit from a stronger reputation?
Actually, the smaller you are, the more important branding is to your business. Smart branding will help you get more mileage out of your limited marketing dollars and even help you look bigger to prospects and customers.
