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In the last two posts, I’ve talked about one of the simplest and most versatile of marketing tools: the tag line or catch phrase.
Why is this tool so powerful? Because it can capture the essence of your marketing message in a small, condensed package that can be spread far and wide. Read more…
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In last week’s post, I talked about how important a slogan or catch-phrase can be to promoting your business, even if—check that, especially if— your business is very small.
A well-worded catch-phrase can help people to remember you and remember why they want to do business with you. It gets your selling message down to a single, memorable phrase that can be etched on people’s minds. But of course, not any phrase will do. Read more…
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Ah, the lowly catch-phrase. So misunderstood. So under-appreciated. So often accused of being “merely cute and clever” when in fact it has the power to encapsulate your marketing message in a brief phrase that can be broadcast far and wide and easily remembered.
The catch-phrase is the unsung hero of marketing.
There’s a reason why most advertising campaigns you see feature a catch-phrase or tag line: when these simple phrases are done right, they work! They help engrave a key selling thought in customers’ minds. Read more…
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