by Geoff on February 26, 2010
Keep Your Brand Bright in Dark Times
We’re going through some dark, cloudy times for business and, I admit, it’s tempting at times like these to cut back on your marketing.
But the truth is, that makes about as much sense as a fisherman who says, “I’m not getting any bites so, to save money, I’ll stop putting worms on my hook.” Maybe he needs fatter, juicier worms! Or maybe he needs to fish where no one else is fishing. Or maybe he needs to go fishing earlier in the morning. (“The early worm gets the fish.”) Read more…
by Geoff on February 15, 2010
Have you thought about what a key visual image or symbol can do for your brand? Consider:
A three-year old in a backseat sees an image of golden arches up ahead. She has an immediate vision of a happy meal with a toy inside, and starts begging to go to McDonalds. Read more…
by Geoff on February 1, 2010
In the last two posts, I’ve talked about one of the simplest and most versatile of marketing tools: the tag line or catch phrase.
Why is this tool so powerful? Because it can capture the essence of your marketing message in a small, condensed package that can be spread far and wide. Read more…
