From the monthly archives:
Great actors share the spotlight.
But if you’re running an ad in a newspaper or magazine, you want to hog the spotlight. The aim is to get as many eyes as possible going directly to your ad-rather than going to whatever else is on the page. Read more…
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Your business doesn’t exist because you have something to sell.
Your business exists because someone has a problem.
Fred Wiersema of Harvard Business School, author of Customer Intimacy(), said that the basic requirement for doing marketing is to understand the customer’s problem and its solution from the customer’s point of view.
Read more…
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