From the monthly archives:
Of course you need to drive leads and sales right now, in the short term.
But you can also do that in a way that builds your brand—including your reputation, and your relationships—for the long term. Here is a simple 1-2-3 formula for building a brand. Read more…
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I’m amazed at how often small businesses fail to incorporate any kind of “mental hook” into their advertising and marketing.
I’m talking about a visual and verbal hook that will stand out, raise eyebrows, get people to pay attention, stick your name in their mind, and give people a good feeling about you. Read more…
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How many times have you read a web page, brochure, ad or mailer and thought, “It’s not really telling me anything I need to hear, it’s just more blah, blah, blah.”
That’s not unusual. A lot of marketing copy has a bad case of the blahs.
On the other hand, have you ever read something that really connected, that was interesting, helpful, convincing, that made you want to read on or want the product? Read more…
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