From the monthly archives:
My wife teaches French, and she sometimes plays a game in the classroom where she offers students a single Skittle candy when they get the right answer. She’s always amazed at how alert and motivated they immediately become-just for one Skittle!
The offer of the Skittle creates what I call the Perk-up Factor: it makes them perk up. Read more…
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“There are no products. There are only customers.”
With these words, Peter Drucker signaled the end of one model for how we think about doing business, and the beginning of a new model.
What was he talking about? Read more…
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There’s an old joke about a man driving through Maine who got lost looking for a certain town. He stopped and asked a farmer for directions. The farmer scratched his head, thought awhile, and finally said, “I don’t think you can get there from here!”
Ah, if only there had been a sign giving directions. Read more…
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