From the monthly archives:
To create a successful classified ad campaign, think of yourself as a matador who waves a red flag to get the bull to notice him and charge. You’ve got to turn your classified ads into red flags that will stand out and get readers to stop, pay attention, and read. Read more…
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Sometimes, the way to think big is to think small. And, as I’ve mentioned before, one of the best “think small” solutions for small businesses is to think about how to use classified ads.
Classified ads are a bit like the Rodney Dangerfield of advertising: “they don’t get no respect.” But for many businesses, classified ads can actually be an important part of a very effective advertising strategy. Read more…
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Someone has said that we can’t all do great things, but we can all do small things in a great way.
I want to paraphrase that to say: Even if you can’t afford a great marketing campaign, you can at least get more marketing mileage out of the small things you are doing.
Starting with perhaps the smallest marketing tool of all: your business card. Read more…
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