by Geoff on September 27, 2010
When it comes to spending money on advertising, I have to admit that many small business owners—including me—can be very tight-fisted.
We are a little like the cheapskate farmer who decided to save money by mixing in a little sawdust with the feed for his mule. Each week, he increased the amount of sawdust and decreased the amount of feed. One day a friend dropped by and asked him how the sawdust scheme was working. He said, “It was working fine till I got up to 90% sawdust, and then the mule up and died!” Read more…
by Geoff on September 20, 2010
In Connecticut, there is a store that is considered one of the best grocery stores in the world. It is run by a man named Stew Leonard.
People come from miles away to shop at Stew Leonard’s. And when you walk into the store, you understand why; it’s unlike any other grocery store I’ve ever seen. Read more…
by Geoff on September 13, 2010
There’s an old story about two Zen Buddhist monks in India who, every day, would come down from their monastery into the village square where all the people were…and just laugh! They would laugh loud and long and then return to the monastery. I guess they thought their mission was to lighten things up a bit for the people. Read more…
by Geoff on September 7, 2010
In advertising, no word causes more confusion perhaps than the word “creative.”
At one end of the spectrum, we see TV commercials so creative and entertaining that we forget what they are selling! At the other end is the daily onslaught of advertising that seems to be following the chant of cheerleaders for Team Boring: “Same old! Same old! Blah, Blah, Blah!” Read more…
