From the monthly archives:
There’s a good lesson for small business marketers in the corn field I can see from my office. (The neighbors have been growing corn in that field for over half a century.)
Imagine a nervous farmer who plants his seed and—when he doesn’t see any plants growing after a couple of weeks—starts digging up plants to see what’s going on. Read more…
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You can start putting yourself in the top 20% of small businesses right now—right this moment—by simply adopting a marketing point of view. Read more…
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“Markets are conversations.”
–Christopher Locke, The Cluetrain Manifesto
I’ve said this before, but it can’t be emphasized too much: marketing is a conversation. And this applies especially to your website.
The more you treat your website as a personal, one-on-one conversation, the more effective you’ll be at getting people to stay on your site and return to it. Read more…
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Ask a small business owner any question about his or her business and he or she can usually talk for a long time. But ask, “What’s your marketing budget?” and some owners freeze up like a school boy with his tongue stuck to a frozen flag pole. Read more…
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