From the monthly archives:
Last week I mentioned my favorite marketing book, Selling to VITO (Very Important Top Officer) by Anthony Parinello.
Parinello has a unique and highly effective method for selling to top decision makers in businesses and organizations. His ideas can be applied in many different ways and situations. Read more…
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If you happened to be in the small, out-of-the-way town of Bradford, Vermont on a Sunday evening, and you went to the Colatina restaurant on Main Street, you would enjoy a good meal but you might not realize that you were participating in a highly successful buzz marketing campaign. Read more…
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