by Geoff on March 29, 2010
Okay, we’ve all heard the cliché, “If you fail to plan you’re planning to fail.” Of course, there’s a lot of truth there; that’s why it’s used so often that it has become a cliché.
But let’s get real. Most small business still don’t take time to develop a strategic marketing plan. They’re too busy. They’ll get around to it someday. They don’t want to take time away from taking care of customers. Or they don’t know where to start.
So what do you do if you just can’t find the time to develop a strategic marketing plan? Or if you don’t have time follow through on the plan you’ve got? Read more…
by Geoff on March 22, 2010
Last week I wrote about how important headlines are and how to write a headline that turns more heads.
This week, to further inspire you, I’m going to share five of my favorite headlines and talk about why they are so good. Read more…
by Geoff on March 19, 2010
What’s the simplest thing you can do to make your marketing efforts more effective and get more impact and results? I would say, make your headlines stronger.
Whether you’re creating a website, a brochure, print ads, postcards, a sales letter, an email campaign, or a billboard, improving your headlines can pay off. Read more…
by Geoff on March 16, 2010
When James Carville was running Bill Clinton’s campaign for president in 1992, he kept his staff sharply focused on what he felt was the big issue with the slogan, “It’s the economy, stupid!”
If we applied that same idea to marketing, we might say, “It’s the offer, stupid!” The offer you make—and the way you make it—is one of the key factors determining the success or failure of your marketing. Read more…
