True story. I’m cruising through the grocery store, racing to the 10-items-or-less lane, when a sign above a pile of red grapes stops me in my tracks. It reads:
Now I have to admit: at least this line got my attention. Read more…
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From the monthly archives:
June 2009
I was talking with a marketing executive at Intuit, the maker of Quicken, QuickBooks and TurboTax, and I asked her, “If you could change one thing about your marketing team, what would you change?” Read more…
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Looking for more sales? You might start by looking in the wastebasket.
That was the case with a popular cruise line. They had created a beautiful, expensive, elaborate cruise kit brochure and offered it free in their magazine ads. Thousands of people requested the brochure and Read more…
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The other day I saw a bumper sticker I really liked. It read:
What a huge idea this is for anyone involved in marketing!
So many businesses get burned because they get desperate for sales, or get in a hurry, and unquestioningly grab the first marketing idea that comes along. They don’t challenge their own thinking. They don’t question their own assumptions. They just run with it.
That’s usually a big mistake.
I hate to break this to you but just because a thought flies into your mind, that doesn’t necessarily mean it’s a great thought! Read more…
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